In The News -
Pre 2005
Exporters Taking a New Look
at Europe
Austrade Export Update - 5th October 2004
Almost six months on from European Union (EU) accession,
Austrade's Senior Trade Commissioner for Central Europe,
Gosia Hill, said the Central European region was becoming
more attractive for Australian exporters... read
more
The Art of Chocolate
Club Life - April 2004
Just when you thought there was a limit to how your
club can use chocolate, Chocolates Graphics introduce
branded chocolate as a creative way to remind, reward
and thank your club members and their guests. With
chocolates in any shape, size or shade, you can now
have your chocolate inscribed or branded... read
more
Choc-full Of Images
MX - 11th February 2004
Ever referred to your loved one as "delicious",
of thought they looked so good you could almost eat
them? A Melbourne company is taking personal gifts
to a new level - images in chocolate. Chocolate Graphics®
Melbourne... read more
UK Deal a Sweetie for Chocolate John
Gold Coast Bulletin - 2nd August 2003
John Taylor, who four years ago moved out of cosmetics
and into chocolates, has pulled off a particularly
sweet deal on the international stage. Mr Taylor,
the head of Gold Coast-based Chocolate Graphics® International,
has sold a United Kingdom master license... read
more
195,000 Personalised Chocolates To China
Australian Trade Community - May 2003
Gold Coast based chocolate company Chocolate Graphics®
has been awarded a lucrative contract to produce 195,000
personalised chocolates for a multinational ice-cream
company based in China. The order comes on top of
a period of great expansion for Chocolate Graphics®...
read more
Printing Onto Chocolate
What's New in Food Technology and Manufacturing
- March/April 2003
Chocolate Graphics® manufactures branded promotional
chocolates and sells chocolate manufacturing equipment
and franchise licences for the special technology
that prints onto chocolate with chocolate. The company
has developed a sophisticated, automated printing
technology for... read more
Retirement Turns Into a Sweet Move
Gold Coast Bulletin - 15th February 2003
A move to the Gold Coast to semi-retire has taken
a sweet turn for John Taylor. He is making an international
'imprint' on the chocolate business. Mr Taylor moved
to the tourist capital in the late 1990s after a six-year
period as president in Japan... read
more
Chocolate Gets Into The Picture
The Australian Financial Review - 11th February
2003
Chocolate Graphics International has sold the master
licence for its company in Australia to Gold Coast
businessman Martin Cox. Mr Cox paid $1 million for
the Australian master licence that included the first
fully fitted-out... read more
Your Name In Chocolate
Dynamic Small Business - February/March 2003
Chocolate sends a universal message so what better
way to leave an impression on your customers than
to satisfy their craving while showing off your business
logo? From bite-sized branded chocolates to larger
format chocolate pieces such as invitations, menus,
or thank you cards, a chocolate treat... read
more
Corporate Sector Swoops On Sweet Sensation
Herald Sun - 2nd January 2003
THEY might not know who you are or what you do but
everyone will want your business card - once it is
printed on chocolate. Using new technology, Gold Coast
company Chocolate Graphics International has developed...
read more
Say It With Chocolate
Taste of Business; Daily Telegraph - 30th December
2002
AUSTRALIA. A Gold Coast company has discovered an
ingenious way of corporate communication - by chocolate.
Chocolate Graphics International (www.chocolategraphics.com)
has developed a technique to print messages, logos
and pictures on chocolate. Managing director John
Taylor is confident that the novelty of chocolate...
read more
Now Business Cards Are Mouth Watering
The Courier Mail - 30th December 2002
They might not know who you are or what you do but
everyone will want your business card - once it is
printed on chocolate. Using new technology, Gold Coast
company Chocolate Graphics International has developed
the ability to print messages, logos and pictures
on chocolate... read more
Austrade Export Update
- 5th October 2004
Exporters taking
a new look at Europe
Almost six months on from European
Union (EU) accession, Austrade's Senior Trade Commissioner
for Central Europe, Gosia Hill, said the Central European
region was becoming more attractive for Australian
exporters. "The May 2004 accession created an
influx of new export opportunities in the states of
Estonia, Latvia, Lithuania, Poland, the Czech Republic,
Slovakia, Hungary and Slovenia," Ms Hill said.
For example, Queensland-based Chocolate
Graphics International (CGI) last week signed a $350,000
contract with a Slovakian company to supply its chocolate
embossing laser technology. CGI's Managing Director
John Taylor, said "We chose Central Europe as
a target market because they have great interest in
new concepts and are extremely open to new ideas."
Next door to the new EU members is
the huge market of the Commonwealth of Independent
States, dominated by Russia. With its 5 years of consecutive
growth, 8% GDP growth forecast this year, and a 300%
growth in imports last 3 years, the Russian market
offers opportunities for a broad range of Australian
products and services, from aboriginal art and premium
wine in Moscow, to services contracts in the oil &
gas fields of Russia's far east.
Austrade is currently promoting the following Australia
products and services in Central Europe and Russia:
- Building
products and technologies (Romania and Croatia)
- Art,
Media and entertainment (Czech Republic, Poland,
Croatia)
- Education
and tourism (Poland, Hungary, the Czech Republic
and Russia)
- Food
and wine (Czech Republic, Poland, Russia and Hungary)
- Environmental
technologies (Poland, Romania, Hungary and Bulgaria)
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Club Life - April 2004
The art of chocolate
Just when you thought there was a
limit to how your club can use chocolate, Chocolates
Graphics introduce branded chocolate as a creative
way to remind, reward and thank your club members
and their guests. With chocolates in any shape, size
or shade, you can now have your chocolate inscribed
or branded. Whether it's your club logo, a season's
greeting or a simple message of thanks, Chocolates
Graphics can create the ideal chocolate to serve at
your next conference booking or community event, as
a gesture of thanks for continued membership or simply
to enjoy with an after-dinner aperitif at your club's
restaurant, lounge or bar. But Chocolate Graphics®
don't stop there! You can even have invitations, thank
you cards or an entire menu made out of chocolate.
A perfect sell-on service for club catering and functions.
For further information or to arrange for a Chocolate Graphics® product visit www.chocolategraphics.com.au
or telephone 07 5528 1400. So, the next time your
club wants to make an impact, don't just say it with
graphics - say it with Chocolate Graphics®!
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MX -
11th February 2004
Chock-full of images
Looks Tempting
Sarah Wotherspoon
Ever referred to your loved one as "delicious",
of thought they looked so good you could almost eat
them? A Melbourne company is taking personal gifts
to a new level - images in chocolate.
Chocolate Graphics® Melbourne is putting a new spin
on the way we lust after chocolate, using it to spice
up occasions or leave a sweet taste in the mouths
of clients. Company director Rohan Merrett said the
procedure was an Australian innovation that evolved
over eight or nine years. He said the idea of personalised
chocolates originated in Queensland. His firm began
late last year.
"Our greatest achievement has been placing a
photo image onto chocolate," Merrett said. He
said chocolates could be customised to suit. "We
make chocolates for weddings, 21sts, christenings
and corporate gifts," he said. With Valentine's
Day just around the corner, Merrett said business
was taking off. "We figure 98 per cent of people
like chocolate and this is a fun way to say 'I love
you'." Merrett said they supplied a number of
local businesses, including theatre restaurant Dracula's,
for whom they make chocolate tombstones.
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Gold Coast Bulletin
- 2nd August 2003
UK deal a sweetie for
chocolate John
Ex-cosmetics man's venture looks good
Quentin Tod - Business Editor
John Taylor, who four years ago moved out of cosmetics
and into chocolates, has pulled off a particularly sweet
deal on the international stage. Mr Taylor, the head of
Gold Coast-based Chocolate Graphics International, has sold
a United Kingdom master license in what is the latest in
a growing line of successes. The deal, which gives Chocolate Graphics® an entree to the European market, comes on the
heels of the company selling master licenses in Malaysia,
Singapore, Hong Kong and in New Zealand.
Mr Taylor said yesterday that the sale of a Multi-million-dollar
United States licence was close, and that he was in 'very
strong' final negotiations with South Africa. Earlier this
year he sold the master licence for Australia to Gold Coast
businessman Martin Cox for $1 million.
The price included a fully fitted Chocolates Graphics kitchen
in Southport. Chocolates Graphics uses technology to print
chocolate on chocolate, which allows products to be made
that have messages, logos or pictures on them. "Cars
can be put on chocolates for a car launch or chocolates
can be printed up as a business card," said Mr Taylor.
He came to the Gold Coast to semi-retire in the late '90s.
Instead of retiring, Mr Taylor bought Chocolate Graphics®
from Nat Lucas and Mike Bruce, who had started the business
five years earlier. "I couldn't resist; it was a great
opportunity," he said. The purchase set Mr Taylor,
whose business history is varied, on a new path. Before
buying the company he was for six years president in Japan
of the cosmetics company Nutrimetics, which he joined in
1990. Previous to that he had run $50 million direct-marketing
business in Melbourne. Mr Taylor said that after buying
Chocolates Graphics he had invested heavily in research
and development.
Under his management, the 'printing' technology was
rebuilt and 'new intellectual property was developed'.
The new technology, said Mr Taylor enabled Chocolate
Graphics® to put a photographic image on to a
chocolate at a very low cost. Self contained production
centres for making chocolates, such as the one operated
by Martin Cox, were designed as part of the business.
The centres, as in the case of Mr Cox, are sold individually
as a one-stop-chop operation for franchisees.
Since Mr Taylor bought Chocolate Graphics® the business has
mushroomed and now has a Multi-million-dollar turnover.
Chocolate Graphics® has a wide range of clients, including
hotels, clubs and restaurants. Mr Cox said orders had been
secured from international ice-cream concern Haagen Dazs.
The Southport factory operated by Mr Cox had supplied Haagen
Dazs' China division with 350,000 chocolates. Also, the
new United Kingdom licensees, Ted and Gina Hames, would
be supplying Haagen Dazs in France wit an initial 400,000
chocolates.
The Hames have run a confectionery business based at Skegness,
in Lincolnshire, for 25 years. Mr Taylor said the couple
felt that Chocolate Graphics®' products would give them a
unique line; 'an edge with consumers'. "They say they
have investigated the market thoroughly internationally
and they believe that Chocolate Graphics® is the world leader."
The Hames will make chocolates in the UK using a Chocolate Graphics® manufacturing process. Production in the United
Kingdom is expected to be underway in a month.
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Australian Trade Community
- May 2003
195,000 Personalised Chocolates
to China
Gold Coast based chocolate company Chocolate Graphics®
has been awarded a lucrative contract to produce 195,000
personalised chocolates for a multinational ice-cream
company based in China. The order comes on top of
a period of great expansion for Chocolate Graphics®,
which has seen its annual turnover jump from near
zero to more than $3 million in just 2 years. To fulfil
the order Chocolate Graphics® will produce 195,000
small oval chocolates each embossed with a raised
logo. The chocolates will be used on the top of ice
cream cakes sold throughout China. Chocolate Graphics®
is a wholly owned Australian company, which has developed
patent protected technology that can emboss chocolate
messages and any image onto a chocolate surface. The
technology was developed by John Taylor, Managing
Director and owner of Chocolate Graphics® International
Pty. Ltd. John Taylor comments, "Our marketing
strategy is to franchise our process internationally
and we are currently processing many applications
from a variety of countries. We see Chocolate Graphics®
as a great "purely Australian" export opportunity
of locally developed Intellectual Property."
The company has received growing interest for the
product throughout Asia which is paving the way for
Chocolate Graphics® to sell multiple manufacturing
and master licenses within the Asian region.
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What's New in Food Technology
and Manufacturing - March April 2003
Printing onto chocolate
Chocolate Graphics® manufactures branded
promotional chocolates and sells chocolate manufacturing
equipment and franchise licences for the special technology
that prints onto chocolate with chocolate. The company has
developed a sophisticated, automated printing technology
for the mass production of chocolate products. Self contained
manufacturing kitchens have been designed as part of the
business. Chocolate products can be made in any size, shape
and colour. They can be filled with nuts and with flavoured
filling and come in 3, 6 and 10mm thickness. There are carob
and yoghurt products as nutritional options. Sizes range
from small mouth sized branded chocolates to large format
pieces, which can be inscribed and branded and used as invitations,
menus, thank you cards or presentations.
Back
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Gold Coast Bulletin
- 15th February 2003
Retirement turns into
a sweet move
A move to the Gold Coast to semi-retire has taken a sweet
turn for John Taylor. He is making an international 'imprint'
on the chocolate business. Mr Taylor moved to the tourist
capital in the late 1990s after a six-year period as president
in Japan for cosmetics company Nutrimetics. The chance cropped
up to buy a business called Chocolate Graphics®, which had
technology to print chocolate on chocolate.
"I couldn't resist; it was a great opportunity,"
said the 62-year-old Mr Taylor yesterday. Since the 1999
purchase Mr Taylor has spent heavily on research and development
and has sold master licences for Chocolate Graphics® in the
UK, Malaysia, Singapore and Hong Kong. The master licence
for Australia has just been sold to Gold Coast businessman
Martin Cox for $1 million, a price that includes a fully
fitted Chocolate Graphics® kitchen in Southport that is already
doing $400,000 a year in business. Mr Taylor said he was
in talks to sell a master licence in the US for $A 10 million
and to operators in other countries. He bought Chocolate Graphics® from Nat Lucas and Mike Bruce, who had started
it five years earlier. Turnover has mushroomed in the last
two years to more than $3 million a year. "Overnight
we turned a 'cottage industry' approach to one confidently
set up to be a profitable commercial venture," said
Mr Taylor. "The technology was rebuilt and new intellectual
property developed."
Chocolate Graphics®' products include chocolates with
messages, logos or pictures on them and are used for
all types of promotions. The company's Southport operation
has clients as diverse as the Burleigh Beach Club,
Sheraton Mirage hotel, Robina Holden and theatre-restaurant
Dracula's. Mr Taylor said new technology enabled Chocolate Graphics® to put a photographic image on to a chocolate
at a very low cost. "It is possible for companies
to have photographs of their yacht, logo or real estate
on chocolates. Cars can be put on chocolates for a
car launch, or chocolates can be printed up as a business
card." Self-contained manufacturing kitchens
for making chocolates have been designed as part of
the business. These are sold individually as a one-stop-shop
operation for franchisees.
Mr Taylor, who ran a $50 million a year Melbourne direct-marketing
business before joining Nutrimetics in 1990, said moves
were afoot to issue 20 Australian franchises in the near
future. Mr Cox, the new owner of the Australian master licence,
moved to the Gold Coast a year ago after 21 years in Asia,
where he was joint owner of Singapore firm Nova Audio Visual
Design.
The Australian Financial Review
- 11th February 2003
Chocolate gets into the
picture
Mark Fenton-Jones
Chocolate Graphics International
has sold the master licence for its company in Australia
to Gold Coast businessman Martin Cox. Mr Cox paid
$1 million for the Australian master licence that
included the first fully fitted-out Chocolate Graphics®
production centre on the Gold Coast, which had turnover
of $200,000 last year.
"I was frustrated looking for a business that
was not a coffee shop or food franchise. And that
was difficult to find on the Gold Coast," said
Mr Cox, who was after a business that did not require
a lot of hands-on involvement. "This intrigued
me," he said of first learning about Chocolate Graphics®.
The technology, which can make chocolates with messages,
logos or pictures, enables a 3-D photographic image
to be put onto a chocolate at a very low cost. Mr
Cox, who took over the business in November, said
that the Gold Coast kitchen would initially focus
on developing new products for the retail and tourist
markets as well as training for potential licensees.
Last month he started to look at licensing arrangements.
Under consideration is whether to sell licences to
one- or two-person operators who supply the prestige
chocolate market, or larger licences to operators
in major cities - essentially factories - using semiautomatic
equipment.
Although he has reports of a lot of interest, he has
still to finalise costs for either option. For small
licences, an indication is the cost of a manually
made production centre, estimated at $150,000 with
royalties of 7 per cent, plus 2.5 per cent for advertising,
each year on the net wholesale revenue.
CGI is the brain child of John Taylor, who acquired
Queensland-based Chocolate Graphics® and its technology
for printing chocolate on chocolate in July 1999.
After two years developing the manufacturing process,
Mr Taylor began to market the technology last October
through a business broker. The
broker introduced Mr Taylor to Mr Cox, who has been
an Australian resident for one year and was formerly
the joint owner of Singapore company Inova Audio Visual
Design. Previously he had worked in South- East Asia
for 21 years installing audio-visual systems. CGI
sold master licences in Malaysia, Singapore and Hong
Kong in September last year and recently sold the
UK master licence.
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Dynamic Small Business - February/March
2003
Your Name in Chocolate
Chocolate sends a universal message so
what better way to leave an impression on your customers
than to satisfy their craving while showing off your business
logo? From bite-sized branded chocolates to larger format
chocolate pieces such as invitations, menus, or thank you
cards, a chocolate treat that's inscribed and branded to
your business could be an effective marketing tool. Chocolate Graphics® is one company who specialises in printing 'onto
chocolate with chocolate'. Managing director, John Taylor
says that for business the branding of chocolate with a
corporate logo or message creates compelling communication.
"It enhances the company's image by giving clients
something that they like, while communicating in a way that
makes an impact," he says. For more information on
how to get your name in chocolate visit www.chocolategraphics.com.
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Herald Sun
- 2nd January 2003
Corporate sector
swoops on sweet sensation
Matthew Hart
THEY might not know who you are or what you do
but everyone will want your business card - once it
is printed on chocolate. Using new technology, Gold
Coast® company Chocolate Graphics International
has developed the ability to print messages, logos
and pictures on chocolate without using conventional
moulds.
The company is hoping the novelty of chocolate business
cards, menus and wedding invitations will catch on
as it plans a national rollout out of special manufacturing
kitchens. Managing director John Taylor holds the
international master licence to the technology and
has sold master licences in Britain, Malaysia, Singapore
and Hong Kong.
He recently sold the master licence for the company
in Australia to Gold Coast businessman Martin Cox
for $1 million. The deal includes the first established
and operating Chocolate Graphics® Production Centre,
with an annual turnover of $400,000, which will be
used as a model to sell the franchise around Australia.
It is hoped that up to seven franchises will be established
in eastern Australia over the next 12 months. The
sale of the master licence marks the next step for
privately owned Chocolate Graphics®, which has
seen its annual turnover jump from near zero to more
than $3 million in just two years. "The success
of Chocolate Graphics® is linked to the fact that
chocolate is the world's most popular gift - in Australia
over $30 million worth of chocolate is sold each week,"
Mr Taylor said. "Our clients find the simplicity
of the graphics on our products very appealing and
we are getting great feedback from the 'wow' factor
inherent in the product. "For business, the branding
of a chocolate with a corporate logo or message creates
a compelling communication. For individuals, we design
products which can be used to add surprise value to
particular celebrations such as birthdays, weddings
or anniversaries." Mr Taylor said the company
planned to develop its range of chocolates for its
corporate clients over the next 12 months. "Also,
research is currently under way to develop specific
point-of-sale chocolates for newsagents and stores
for Christmas 2003," he said.
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Taste of Business;
Daily Telegraph - 30th December 2002
SAY IT WITH
CHOCOLATE
AUSTRALIA. A Gold Coast company has discovered
an ingenious way of corporate communication - by chocolate.
Chocolate Graphics International (www.chocolategraphics.com)
has developed a technique to print messages, logos
and pictures on chocolate. Managing director John
Taylor is confident that the novelty of chocolate
business cards, wedding invitations and menus will
take off, based on the appeal of chocolate as the
world's most popular gift.
"Our clients find the simplicity of the graphics
on our products very appealing and we are getting
great feedback from the 'wow' factor inherent in the
product," he said. "For business, the branding
of a chocolate with a corporate logo or message creates
a compelling communication." So far, Taylor has
sold master franchises in the UK, Malaysia, Singapore
and Hong Kong. Gold Coast businessman Martin Cox paid
A$1 million for the Australian license. The deal includes
the first operating Chocolate Graphics® Production
Centre, with an annual turnover of A$400,000, to be
used as a model for franchising around Australia.
The sale of the master license marks the next step for privately-owned
Chocolate Graphics®, which has seen its annual turnover jump
from near zero to more than A$3 million in two years. Over
the next year it is hoped that up to seven franchises will
be established in eastern Australia, and the company aims
to develop its range of chocolates for corporate clients.
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The Courier
Mail- 30th December 2002
Now business cards are
mouth-watering
Matthew Hart
They might not know who you are or what you do but
everyone will want your business card - once it is
printed on chocolate. Using new technology, Gold Coast
company Chocolate Graphics International has developed
the ability to print messages, logos and pictures
on chocolate without using conventional moulds. It
is hoping the novelty of chocolate business cards,
menus and wedding invitations will catch on as it
plans a national roll-out of special production centres.
Managing director John Taylor holds the international
master licence to the technology and has sold master
licences in the UK, Malaysia, Singapore and Hong Kong.
He recently sold the master licence for the company
in Australia to Gold Coast businessman Martin Cox
for $1 million. The deal includes the first established
and operating Chocolate Graphics® Production Centre,
with an annual turnover of $400,000, which will be
used as a model to sell the franchise around Australia.
It is hoped that up to seven franchises will be established
in eastern Australia over the next 12 months. The sale of
the master licence marks the next step for privately owned
Chocolate Graphics®, which has seen its annual turnover jump
from near zero to more than $3 million in just 24 months.
"The success of Chocolate Graphics® is linked to the
fact that chocolate is the world's most popular gift - in
Australia more than $30 million worth of chocolate is sold
each week," Mr Taylor said. "Our clients find
the simplicity of the graphics on our products very appealing
and we are getting great feedback from the 'wow' factor
inherent in the product. For business, the branding of a
chocolate with a corporate logo or message creates a compelling
communication. For individuals, we design products which
can be used to add surprise value to celebrations such as
birthdays, weddings or anniversaries." The group planned
to develop its chocolate range for its corporate clients
over the next 12 months. "Research is currently under
way to develop specific point of sale chocolates for newsagents
and stores for Christmas 2003," he said.
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